London, UK – WhiteRock Finance has unveiled its tokenized platform to bring real-world assets like stocks, bonds, and real estate to the blockchain. The platform provides investors and traders with native exchange liquidity and access to traditional markets on a decentralized platform.
In an X post announcing the project, WhiteRock touted the size of the traditional asset market and its potential for tokenization:
“A financial revolution as the first on-chain brokerage
We are unlocking access to tokenized equities, bonds, and financial instruments—markets worth $400 trillion. The future of finance is tokenized, and WhiteRock is leading the way.”
The blockchain is an effective equalizing tool for those traditionally locked out of major stock, bond, and asset markets. Tokenization enables decentralized trading and thereby democratizes access to wealth globally.
WhiteRock Co-founder Maxime Pizzolitto described the platform’s operational model as follows:
“Every stock and bond, uniquely identified on a single ledger. WhiteRock is building the first on-chain brokerage to align with this future.”
Tokenization of financial assets can take blockchain investments to another level. Having trillions of tokenized assets on one general ledger simplifies finances and brings unprecedented transparency and access to asset investments.
Bringing global markets on-chain
WhiteRock seeks to have over 500 stocks from the New York Stock Exchange (NYSE), NASDAQ, and LSE tradeable directly on the blockchain. The platform is already operating at over $100 million in weekly trading volumes, a drop in the ocean relative to the potential of tokenizing a broad range of traditional equities and assets on the blockchain.
Decentralization removes the manipulative capabilities of large entities and opaque brokerages. Tokenized investments and access to finance also open the financial sector to the unbanked and underbanked populations globally, which is a core focus of WhiteRock.
The platform’s native token, ($WHITE), shall be the primary liquidity token for WhiteRock. Work is ongoing to ensure the USDX stablecoin is as developed as possible for risk management when trading.
Notably, WhiteRock services are not currently available for US residents and users must check on their location before utilizing services on the platform. WhiteRock is compliant with regulatory standards in all markets it operates in.
Current rollout and next steps
The project is in its first phase, with trading infrastructure live and equities and bonds live on-chain.
The development team is working on Phase 2, which involves the development of the platform’s lending platform for users to borrow on-chain using their tokens as collateral.
Work is also underway on WhiteRock’s stablecoin, for ease of trading, a hyperspeed orderbook decentralized exchange, and the development of a universal tokenization platform to bring real estate, IP rights, and commodities on-chain.
All these are done concurrently with other aspects of continuous development to achieve the founding vision and improve with time.
About WhiteRock Finance
An experienced team from the banking, real estate, and tech sectors came together to create this platform. Maxime Pizzolitto brings decades of experience in development operations and blockchain to the table. He is joined by Maxence Ginefri, Nabil Bounani, and Danil Bekrar, who together provide the leadership and advisory necessary to actualize WhiteRock’s vision.
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